The latest Pantene commercial launched in Thailand really did shine. Congratulations to Proctor & Gamble the company who makes the shampoo and of course to their Ad agency, Grey Worldwide in Thailand. Their latest Pantene commercial featuring a Deaf violinist girl has become a buzz in the blogsphere and various social networking site.
The Pantene commercial became an instant hit because it was inspiring and creatively conveys a story. Critics have been quick to judge that they can’t see the connection between the shampoo and a deaf girl playing a violin. A comment in youtube goes like this “Nice commercial and storyline but i just cant relate Pantene with the girl. IN CONCLUSION: Pantene makes the girl goes deaf and mute. The only thing I can relate them both. LOL” (For me this is a really mean comment)
Well, I think they nailed the message. Just as people were hooked about the Promil commercial (People brought Promil milk for their kids hoping they will become gifted too) I think the Pantene commercial drove the message home. If you want to shine and stand out from the crowd, use Pantene hehehehe. (Of course keep on practicing the violin too, or whatever you are planning to shine on) 🙂
Anyway, enough of the Pantene commercial. Being a street violinist myself, I was quite interested in the commercial. I had played and had been exposed to music all my life. Although I am quite rusty now, but I have sort of passed my violin playing to my son, and he just had his first violin concert. (Not really it was just a recital hehehehe):-)
Going back to the girl in the Pantene commercial, people might ask, can a deaf person really be good at playing a musical instrument. Of course they can! Some of the world’s greatest musicians are deaf. The great Ludwig van Beethoven produced some of his greatest work after he loose his hearing.
Anyway aside from encouraging people to use Pantene, the commercial also drove home a very important point. Having difficulties or problems in life such as having a physical handicap is not a hindrance for somebody to be the best that they can be in life.
Kinds of remind me of the movie entitled “The Soloist” which I saw recently. The movie is based on the life of Nathaniel Ayers, a musician with paranoid schizophrenia. Unlike the fictional Pantene commercial, this one’s based on a true story. I’ll talk about this in another post. In the meantime, enjoy the pantene commercia and be inspired. Remember, keep on using Pantene to shine LOL . . . This is not a paid post, but to show appreciation to the company who made the comercial, if you have girl friend, one of your gifts for her this Christmas should be a bunch of Pantene shampoo. 🙂
Hi ! my name is Zigfred Diaz. Thanks for visiting my personal blog ! Never miss a post from this blog. Subscribe to my full feeds for free. Click here to subscribe to zdiaz.com by Email
You may also want to visit my other blogs. Click here to learn more about great travel ideas.
Well… Beethoven lost his hearing, he wasn’t Deaf as the Deaf comunity defines it. He grew up hearing, studying and componsing. He had a very developed sense of music when he began to lose his hearing, and also a very good musical memory. There are many kinds of deafness, but most Deaf people, who lived most of their lives without hearing a sound, or with little perception of sound are not in the same situation as Beethoven was… If Beethoven was alive today, he wouldn’t be considered Deaf as the Deaf Comunity defines it… He would be a person with hearing loss.
My Uncle was raised in the 30’s during a time when all deaf children were expected to STOP using sign language and conform to using verbal communications. He lost his hearing when he was nine, so, like Beethoven had already developed the use of language prior to his hearing loss. However, this did not stop the teachers and administrators at the School for the Deaf and Blind that he attended after losing his hearing to hold him up as an example of what all of the deaf children should be able to do, although they had never heard language before. He used to tell me stories of how the children would find hiding places where they could sign to each other so that they could communicate. If they were caught, they were beaten.
The world has come a long way in their understanding of deaf individuals and the culture that accompanies their disability. Many factor must be considered before making broad statements about what people with disabilities can and can’t do.